UCM Quarterly Dashboard highlights past quarter successes
91视频 Communications and Marketing (UCM) has released its quarterly dashboard, which highlights achievement metrics, projects and initiatives completed during the last quarter. The dashboard provides a sampling of recent progress in UCM鈥檚 ongoing mission to raise the national profile of the University, its programs and the OHIO brand.
Successes from the last quarter include:
- Significant increases in engagement on the University鈥檚 official social media platforms, including a 20 percent increase in engagement on Facebook, a 25 percent increase in likes on Instagram and an extraordinary 122 percent increase in video plays on YouTube.
- A .25 percent increase in pageviews on all UCM-administered websites, including the OHIO home page where unique pageviews were up 5 percent over the previous quarter.
- Over 4,600 media placements within three months.
- Prominent media placements in outlets that include Reuters, The Columbus Dispatch, The Washington Post, The New York Times and Inside Higher Ed, covering topics that include Melania Trump鈥檚 task in Europe, new perspective on how lemurs got to Madagascar and OHIO鈥檚 help in fighting the opioid epidemic.
The dashboard also includes a faculty expert鈥檚 spotlight that features faculty experts who were highly quoted on breaking or topical news, derived from media mentions identified through media monitoring software. It also features a 鈥淗ighlighted News鈥 section, which includes a sampling of recent significant University stories and announcements.
鈥淲e have seen numerous successes in the last three months at UCM, from a higher volume of views on our videos, to more engagement on social media and faculty experts quoted in major media outlets; all things we celebrate in this quarter鈥檚 dashboard,鈥 said senior communications director Carly Leatherwood. 鈥淭his dashboard allows us to review our accomplishments, but also see where improvements can be made to assure we are advancing our efforts to elevate OHIO鈥檚 national prominence.鈥